Why in the world is Youtube branding so darn important? Regardless if you're:
- Video marketing is an essential instrument in general but Youtube branding is even more essential. The reason for this is Youtube is a subsidiary associated with Google. If you didn't already realize, Google is the most effective search engine on the web. It would only make sense to make use of any companies and programs associated with Google to get as much traffic as we can.
- Designing high quality videos is an absolute must if you want to truly establish yourself on Youtube. This requires rehearsing in front of a mirror a number of times if you're heading to record your self or writing out a script if you are going to record a screencast. You cannot expect to be taken seriously if you do not put some significant energy into your videos.
- Finally you need to have a valuable message underlying your video. This is the basis of Youtube branding and permits you to differentiate your self as a leader within your particular niche. Take time to research your area of interest and manage your ideas on a piece of paper before turning on the camera.
Take this comic for example. You can imagine this would go viral in a matter of days right? It's funny, natural and original. If you're marketing on Youtube, try to add some personality to your videos. There's nothing worse than a monotone voice reading from a script(i.e. school lectures…yikes!)
With that being said, start jotting down some ideas. Think about what topics you want to talk about and then see how you can creatively portray them to your audience.