Traffic from Alexa is regarded very highly in the internet realm. Alexa.com is capable of explaining traffic trends for any website floating around the internet. There are numbers telling you your traffic rank and graphs telling you the trend of traffic for any period of time. Why is that such an important thing to consider when building your website? What are the benefits of keeping track of your traffic number and trends?
Coming from a strictly marketing view, traffic from Alexa is extremely important to consider for a multitude of reasons. The primary reason for keeping track of traffic is using the law of numbers. Essentially, the more traffic coming to your site, the more people see your opportunity and the more people that can be signed up into your opportunity. It sounds like a simple concept right?
In theory, this sounds like a simple equation but the hardest part is usually getting the traffic to flow in your site’s direction. Without a constant flow of traffic, there is no possibility of a sign up. No matter how great your opportunity is or how great a salesperson you are, there is absolutely no chance to making any profit on the internet if you don’t have people coming in. The more traffic from Alexa you can get, the lower your Alexa ranking goes. If you look at Google’s Alexa ranking, they are ranked number one. Now how do you lower your Alexa number?
There are a multitude of ways to get more traffic. One way is to publicize your site on social networks such as Facebook and Twitter. These sites get tons of traffic on a daily basis and have low Alexa numbers to prove it. When you show your site off without spamming it on active social networks, people are more open to checking out your site. Another way is to socially bookmark your content and get backlinks from those. Digg, Mixx, Delicious and many other social bookmarking sites give a lot of exposure to your site as it creates more buzz. Lastly, a great way to increase traffic is through search engine optimization. Learning to tweak your site to fit search results can make or break you. Choosing to neglect a simple concept will determine if people find your site when they navigate through the search engines.
Overall, traffic from Alexa is incredibly important. The more traffic you can direct your way, the more chances you have to make a sale or sign up. As you increase your traffic flow, your Alexa number goes down and your site creates more buzz on the internet. Learning to advertise your site in a tasteful manner on social networks, social bookmarking sites and through search engine optimization will prove to be incredibly useful as you build your marketing enterprise. However, if you spam your site everywhere and decide against search engine optimization, your site may end up being lost among countless other sites and will never be found by high targeted traffic.