For Opportunity Seekers: Advertising To Leads

For you opportunity seekers out there, you must understand how to market and advertise to your leads in order to build a lucrative enterprise. Todd Falcone has broken these basic DON’Ts to keep in mind when expanding your business:

1. Don’t be a cheese ball!

2. Don’t make yourself look stupid!

3. Don’t lie!

4. Don’t be like everyone else!

5. Don’t overpromise and underdeliver!

6. Don’t make stupid claims that make your program sound ridiculous or unbelievable!

7. Don’t say it’s the greatest thing sinced sliced-bread, even if it is!

8. Don’t say that everyone is leaving their program to join yours! That’s B.S. and you know it.

9. Don’t make product or income claims!

10. Don’t exaggerate, lie, cheat, brag, rip people off, act like a jerk on the phone when people call you, and on, and on, and on, and on.

You get the basic drift. None of that is good. It isn’t good for our profession. And, it certainly won’t produce favorable results or improve your reputation.

When advertising your network marketing business, you first need to determine where and what type of advertising you want to run.

Do you want to run a classified ad in a local paper?

USA Today? New York Times? The Robb Report?

Or…do you want to do it online through PPC advertising, Ezine ads, etc?

Or…do you want to do both?

Here’s some ideas for ya:

#1: What is your monthly budget? Don’t blow your entire wad of money in your first month. Results in advertising are best tracked when you have a decent sample size and period of time in which to review your results.

#2: What is your specific objective of the ad? My tip is that you advertise to specifically generate a LEAD of someone looking to join a business, or looking to buy a particular product or service you may be marketing.

#3: Write a Big, Bold, Bodacious Headline that CAPTURES their attention! Spend time on this. Don’t just slap it together and say something like MAKE MONEY FROM HOME. While that may be what your potential prospects want to do, it is a pretty weak headline for an ad.

#4: The Body of your Ad Must Be GOOD! Write short, concise copy that draws the reader in and makes them drool, chomp at the bit, or salivate enough to take immediate action. Be sure not to repeat yourself in classified ads where you have limited space.

#5: One Clear, Concise Call to Action: Don’t give your prospects five different steps to respond to your ad. An 800# with a brief voice mail message will suffice for classified ads in print publications. A website with a lead capture page (aka Squeeze page) is the way to go when advertising online. Whatever you do…DON’T CONFUSE THE PROSPECT!

#6: Provide Adequate Time for Testing Results: Don’t give up on your advertising source after one ad. Perhaps it was your copy, your headline, time, ad placement or other factor that caused poor results.

It’s really amazing how much of a difference these points can make when marketing your business. The amount of value you have will determine how solid your team will be as well as how large it can grow. With that being said, keep learning and keep building.

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