Calling leads is a completely underrated task many network marketers using the internet fail to utilize every single day. They think that the internet, with all it’s built in automated systems, will close all their sales and make money for them. Nothing could be further from the truth. If you’re one of those marketers thinking you can build a successful enterprise behind your computer screen, you are sadly mistaken.
Have you ever had a random phone call during the day with a phone number you didn’t recognize? When the answering machine kicked in, did a recorded message throw you an automated message about something? What was your first reaction to that? If your first reaction was to delete the message, then you are human. Guess what, there are other people who feel exactly the same way.
The internet is a remarkable tool that leverages network marketing businesses beyond imagination. However, it handicaps many marketers by tempting them to market from behind a computer screen and not calling leads. Sure you may get sign ups here and there, but let’s say you’re not able to generate tons of leads every single day. If you’re hopelessly waiting for a high conversion rate of sign ups through your autoresponder, you will need to generate a lot more leads.
However, you could take another option by calling leads. Network marketing is a people business and failing to make human contact with prospects makes it significantly harder to make a sale. After all, people do business with people right? Far too many marketers are relying solely on the internet to make the money when it should be used as a tool to speed up the building process. Some of you may be thinking, “I don’t know how to talk to people. I’m scared to talk to my leads on the phone.” Guess what, you can keep your low sales conversion rate.
On the other hand, you can decide to get uncomfortable. You can decide to not be complacent and take the necessary steps to build an enormous downline. Skills that you are not naturally good at takes practice and plenty of patience. When you learned to ride a bike, you had training wheels and fell numerous times. When you learned a musical instrument, we hit the wrong notes multiple times. When you call leads, you may say the wrong things several times, but the important thing is to learn how to correct your mistakes.
If you really want to have a high sales conversion rate when calling leads, read books, listen to training calls and listen to CDs that teach you how to close sales. A little personal development never hurt anyone. Believe me, I have had rude leads and excited leads that I failed to close. However, after many failures in closing I have learned and continue to learn how to speak to prospects. How much are you willing to do to increase your sales conversion rate? Are you willing to become uncomfortable in order to become comfortable for your business?
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1 comment so far ↓
Exactly Kevin! Take the extra step and let your prospects know that you’re human.
It’s just like providing “excellent customer service” at a restaurant or department store.
Monte Eggers
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